At TAP-Chicago we frequently collaborate with different community organizations on a variety of projects and events. Sometimes it can be challenging to reconcile differing expectations about roles and responsibilities. While each event is a little different, here are 3 models we use when partnering.
The most common arrangement we use is a Marketing Co-sponsorship. In this case, one organization takes the lead and does the bulk of the planning. The lead org comes up with the event date, structure, and content, arranges the logistics, creates the marketing materials, staffs the event, and takes on the financial commitments and P&L. Often times, the lead org does much of the work before even approaching potential partners. The non-lead or co-sponsoring organization’s role is to market the event to their members and supporters the same way they would an event they organized themselves. Sometimes, the co-sponsor makes a financial donation or provides some day-of staff or other help.
While the contribution to the event organization is unequal, in a Marketing Co-Sponsorship we market the event with the two organizations as equal co-sponsors with both organizations similarly listed on the event flyer, facebook, webpage, registration page, etc. The only indication of the different roles to the public are incidental: for example, since the nametags, sign-in sheets, and staff for the event usually come from the lead organization, attendees might deduce the division of labor. Since the event is marketed the same way as the co-sponsor’s own event, there is informally a greater commitment to push turnout and there is usually a significant attendance from the co-sponsoring organization.
We commonly use this arrangement when one organization has stronger interest or better positioning to organize an event or when the scale of the event is small enough that it is more efficient for one organization to do the bulk of the planning with limited coordination with the other organization. Often, we will alternate lead organization responsibilities with a partner organization for a series of similar events.
A less common arrangement for us is a Planning Co-sponsorship where both organizations share responsibility for planning and decision making and finances are usually shared. Depending on the specifics of the event, we sometimes split each function with a joint team from each organization or split the functions between the organizations. Either way, the result is a more even sharing of responsibilities. We don’t usually do this much due to the high coordination costs in a volunteer setting and the need for a longer project timeline. However, we believe joint planning has the potential to yield stronger events and we seek these opportunities whenever they make sense.
Finally, another common arrangement is a Marketing Partnership. As in the Marketing Co-sponsorship, one organization has primary responsibility for an event. But for Marketing Partnerships, the partner org does not market the event as their own event. Instead, they present the event to their members as an external community event supported by the organization. Often times, the marketing for the event makes the different roles clear, whether it’s through logo placement or text description. Some situations where we use this arrangement are when there are a very large number of organizations involved in an event, when we’re not able to commit to extensive marketing because one of our events is too close to the partner event, or if we feel an event isn’t a close match.
Regardless of the collaboration type, the hope is that cooperation creates more high-quality, well-attended events that promote fortuitous interactions. And our goal for partner events is the same as for solo organized ones: to strengthen our communities through community service, professional development, cultural awareness, and leadership development.
So how does this line up with how you or your organization think about collaborations? Any suggestions or comments?
You can reach Hauwei at hauwei at tapchicago dot org.
On September 22nd, TAP-Chicago’s very own dragon boat team, TAP Thunder, will participate in its final race of the season. It has been a wonderful season, and we’ve medaled at every single race!
Below is a World Journal article written right after our second race, which took place in Chinatown. Look at us with our proud smiles, red uniforms, and medals. Want us to keep those smiles? Come cheer for us in UW Oshkosh at the end of September, or even better, join us for this final race. Your support will give us the strength to win another medal. Go, TAP Thunder!
Chicago Taiwanese American Professionals Look Forward to Another Good Performance at the Chicago International Dragon Boat Festival
By Chen Jia-Qian, Reporter July 27, 2012 06:00 AM
[Photo caption:] Team members of the Chicago Taiwanese American Professionals happily show off their bronze medals after taking third place at the 2012 Chicago Chinatown Chamber of Commerce Dragon Boat Race. (Photo courtesey of reporter Chen Jia-Qian)
Chicago (World Journal)–The Chicago Taiwanese American Professionals took the bronze medal a few days ago at the 2012 Chicago Chinatown Chamber of Commerce Dragon Boat Race, and are looking forward to another good performance at the 2012 Chicago International Dragon Boat Festival in Arlington Heights this Saturday (July 28th).
Last Saturday, the Chicago Taiwanese American Professionals took third place by a mere 0.04 seconds at their first dragon boat race hosted by the Chicago Chinatown Chamber of Commerce. Before the Chicago Chinatown Chamber of Commerce boat race, they also participated in a race in the western suburb of St. Charles. For the series of dragon boat races this year, the organization specially designed red T-shirts as their uniforms.
President Hauwei Lien explained that the organization, founded four years ago, now has around 700 members between the ages 20 to 40, from all trades and professions. The organization hosts a variety of events, including volunteer tutoring sessions for children, dog-walking events for canine rescue organizations, networking events, cultural events such as Taiwanese movie screenings, and sporting events such as volleyball. They also host events during such holidays as the Chinese New Year, Mid-Autumn Festival, and Dragon Boat Festival.
An estimated 60 teams will participate in the Chicago International Dragon Boat Festival in Arlington Heights. Hauwei Lien welcomes everyone to come out and cheer for their team this weekend; the organization also encourages interested individuals to join the team. More information about the event can be found at http://tapchicago.org
TAP-Chicago is expanding its leadership board to serve the community better! Have a positive work ethic, entrepreneurial spirit, and dedication to the Taiwanese American and Asian American community? Apply to join the team!
Find out more at the recruiting page.
We are excited to launch TAP-Chicago’s brand spanking new website! This is our public beta, as we build out the site you can expect more content, design tweaks, and more features. Let us know how we are doing! Email email@example.com.
This is sample text to test how news postings look and work on the TAP-Chicago website. The following quotes are from a Forbes article titled “21 Quotes Jeremy Lin and Steve Jobs Followed To Success.” How they know that Jeremy and Steve actually knew of these quotes is unclear…
The question isn’t who is going to let me ; it’s who is going to stop me.” – Ayn Rand
Vision is the art of seeing things invisible.” – Jonathan Swift
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln
“A business that makes nothing but money is a poor business.” – Henry Ford
“Yes, I sometimes fail, but at least I’m willing to experiment.” – Bono
“Improve your spare moments and they will become the brightest gems in your life.” – Ralph Waldo Emerson
“Ambition is the path to success, persistence is the vehicle you arrive in.” – William Eardley
“Energy and persistence conquer all things.” – Benjamin Franklin
“Paralyze resistance with persistence.” – Woody Hayes
“Life is the art of drawing without an eraser.” – John W. Gardner
“Fortune favors the audacious.” – Desiderius Erasmus
“Success is not final, failure is not fatal: it is the courage to continue that counts.” – Winston Churchill
“Never give up. Never, never give up!. We shall go on to the end.” – Winston Churchill
“Victory is always possible for the person who refuses to stop fighting.” – Napoleon Hill
“We are all in the gutter, but some of us are looking at the stars.” – Oscar Wilde
“The successful man will profit from his mistakes and try again in a different way.” – Dale Carnegie
“Winning isn’t everything, it’s the only thing.” – Vince Lombardi
“Success is getting what you want. Happiness is wanting what you get.” – Dale Carnegie
“The ladder of success is best climbed by stepping on the rungs of opportunity.”- Ayn Rand
“I’d rather regret the things that I have done than the things that I have not done.” – Lucille Ball
“Many of life’s failures are people who did not realize how close they were to success when they gave up.” – Thomas Edison